Introducing the Serena Family—a collection inspired by the effortlessly stylish Serena van der Woodsen from the iconic TV show GOSSIP GIRL. Just like Serena, these bags are charismatic, laid-back, and radiate an effortless charm. We’ve designed the Serena Family to reflect her carefree yet sophisticated style, reminiscent of the chic totes and slings she famously carried on the show.

The Serena Family includes the elegant Serena and its petite counterpart, Little Serena. The Serena tote is perfect for those who appreciate a spacious, open design, embodying the easy-going yet refined vibe that Serena herself would love. The Little Serena offers the same stylish flair in a more compact size with a crossbody sling, making it perfect for twinning with your girl gang or siblings.

Each bag in the Serena Family is crafted with the same attention to detail and effortless elegance that Serena would approve of, ensuring you always step out in style.

With these bags, you’re not just carrying a tote or sling—you’re embracing the charisma and sophistication of a true fashion icon. You know you love me. XO XO, GOSSIP GIRL.